Paid Acquisition
Google Ads, Local Services Ads, and Meta for service businesses: engineering paid demand that produces qualified leads at a cost per lead you can defend.
Negative keywords: the highest-ROI 30 minutes in your Google Ads account
One in four Google Ads accounts has never added a single negative keyword. Here's the wasted spend that creates, and how to fix it in one sitting.
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Retargeting ads for service businesses: recovering the leads you already paid for
In WordStream's analysis, the median Google Ads account converts about 2.35% of clicks, so most visitors leave. Retargeting is your second shot at them.
Read the postMeta Ads for high-ticket home services, when they actually work
Google captures demand; Meta creates it. When Facebook and Instagram ads work for high-ticket home services, and when they just burn budget.
Read the postGoogle Ads vs. SEO, where should you spend first?
Google Ads buys demand instantly; SEO builds an asset that compounds. The honest comparison for service businesses, and why the best answer is usually both.
Read the postGoogle Local Services Ads (LSAs): the 2026 guide for home-service businesses
Google Local Services Ads sit above everything, charge per lead, and carry the Google Verified badge. How they work, how they rank, and how to win in 2026.
Read the postWhy your cost per lead is too high, and how to fix it
High cost per lead is almost never a bidding problem. The real causes (broad targeting, weak intent, and a leaking landing page) and the fixes that work.
Read the postGoogle Ads for service businesses: the complete 2026 playbook
How $1M to $10M service businesses should structure, target, and measure Google Ads in 2026: from campaign architecture to the metrics that predict revenue.
Read the postReading about it is one thing. Installing it is another.
Every engagement begins with the Growth Blueprint: a complete audit and a 12-month roadmap that turns the ideas in these posts into a system built for your business specifically. The Blueprint takes about 4 weeks from the day you give us access to your systems.
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